Wheat Ridge Cyclery

I wanted to do a post on the shop that I work at. Wheat Ridge Cyclery. Wheat Ridge was started by Eugene Kiefel in the 60's or 70's as a BMX and local bike shop and has since grown into one of if not the largest shops in Colorado.


The shop has quite the racing background as well and really caters to the real high end cyclist (and for all you naysayers- Colorado is one of those places where you can cater to high end cyclists and still have a HUGE shop) To add to the racing and high end legacy of the shop the general manager, Ron Kiefel- Eugene's son raced for the American 7 11 and Motorolla teams and managed to ride in a number of Tour de France's in the late 80's. Many of his old team bikes are displayed on the walls of the shop which really gives the place a great appeal.

Our shop has a full sales team (which I am a part of) and a full service team that take care of our gigantic fleet of bicycles. To boot, the shop has a enormous selection of demo bikes in all sizes and varieties and a pro fit studio that includes a size cycle and video capture technology that can analyze the fit to the max. (and I'm pretty sure they break out some crazy lasers-and hell, if lasers are involved, you can't have anything to complain about!)

We sell a full line of Specialized, Trek, Orbea, Cervelo and Yeti bicycles as well as pretty much every cool accessory that you could EVER possibly want for your bike